Peppa Pig Cartoon good, bad, evil, girly or are we just over fussing?

I recently found myself having a debate with my friends about Peppa Pig. Yes the famous cute little anthropomorphic female pig, her stereotypical family and friends. Each of her friends are a different species of mammal- that one might not normally find hanging out together! Peppa is a little preschooler and has a younger brother and most of her friends have a brother of the same age. The cartoon in itself is really innocent as it is about everyday activities that Peppa experiences such as going to the playground, fun fair, swimming, the park, the arrival of a new baby pig cousin etc etc. My little one giggles when he sees it on TV and has even started saying the word Peppa and associating pink pigs with peppa. The whole debate started when I asked my friends if they thought it was okay for a little boy to be watching a cartoon about a pink female pig. In retrospect he is 1 and pigs are actually pink! However, the question is still there at the back of my mind. Is it okay? Sh...